Blog, Marketing 10 Sep 2018 Marketing Monday: Is Influencer Marketing Dead? Influencer marketing went through a revived heyday as platforms like Instagram and YouTube spawned a slew of new online celebrities.… No Comments
Blog, Marketing 02 Sep 2018 Marketing Monday: Incentivizing Fan-Created Content the strongest indicators of brand health and brand effectiveness. If fans love you enough to create content that promotes your… No Comments
Blog, Marketing 27 Aug 2018 Marketing Monday: A New Component for Total Lifetime Value (TLV) Total lifetime value (TLV) is a metric that tracks what a customer will spend with your brand over their lifetime… No Comments
Blog, Marketing 20 Aug 2018 Marketing Monday: Customer Journey Mapping The customer journey, or a sales funnel as we prefer to call it, is the summation of the steps a… No Comments
Blog, Books, Marketing 13 Aug 2018 Marketing Monday: A Book as a Marketing Tool A book can become the physical representation of your expertise and your brand’s unique story, giving fans and prospects alike… No Comments
Blog, Marketing 06 Aug 2018 Marketing Monday: More ROI from Your Email List The value of building an email list is well-known to digital marketers, and all of these reasons for putting in… No Comments
Blog, Marketing 30 Jul 2018 Marketing Monday: Lead Generation Lead generation is a traditional part of digital marketing. If you can convince a prospect to handover his or her… No Comments
Blog, Marketing 23 Jul 2018 Marketing Monday: Ideal Content Length Anyone that says content has to be short because prospects have short attention spans is wrong. Long-form content is perhaps… No Comments
Blog, Marketing 09 Jul 2018 Marketing Monday: Goal-Tracking Goal tracking is a classic Google Analytics feature where you can tell Google Analytics to specifically track when users complete… No Comments
Marketing 02 Jul 2018 Marketing Monday: Reddit Marketing Reddit is social news sharing site where users submit content and organize themselves according to communities or interests. Reddit is… No Comments