Marketing Monday: A Book as a Marketing Tool

A book can become the physical representation of your expertise and your brand’s unique story, giving fans and prospects alike a clear way to dive deep into what sets you apart from the competition. Furthermore, being able to hand over a physical artifact that embodies your brand story can be a powerful marketing tool.

If you publish a book for your business, consider the following:

  • Tie the authorship to a leader in the company to deepen the personal relationship
  • Educate and tell stories that provide unique insights to readers
  • Push the book through the Amazon ecosystem (Amazon, CreateSpace, Kindle, and Audible) for potential SEO benefits
  • Give the book away to event and conference attendees

As always, send me a note if you have any questions.

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