A book can become the physical representation of your expertise and your brand’s unique story, giving fans and prospects alike a clear way to dive deep into what sets you apart from the competition. Furthermore, being able to hand over a physical artifact that embodies your brand story can be a powerful marketing tool.
If you publish a book for your business, consider the following:
- Tie the authorship to a leader in the company to deepen the personal relationship
- Educate and tell stories that provide unique insights to readers
- Push the book through the Amazon ecosystem (Amazon, CreateSpace, Kindle, and Audible) for potential SEO benefits
- Give the book away to event and conference attendees
As always, send me a note if you have any questions.