Blog, Marketing 27 Jul 2020 Marketing Monday: The Click Economy Every click is a point of friction for your prospect. If you reduce the complexity of your buying process, even… Marshal D. Carper
Blog, Marketing 20 Jul 2020 Marketing Monday: Marketing Through Experiments Good marketing is not just about getting results today. It's about laying the groundwork for results tomorrow, and that means… Marshal D. Carper
Blog, Marketing 13 Jul 2020 Marketing Monday: Marketing Potholes A small problem in your marketing will get worse over time (becoming a big problem), but here's the real trap:… Marshal D. Carper
Blog, Marketing 29 Jun 2020 Marketing Monday: Localization for Meaningful Connections Authentic connections with customers matter for every audience around the world. If you take the time to adapt your marketing… Marshal D. Carper
Blog, Marketing 22 Jun 2020 Marketing Monday: UX for International Audiences If you are marketing outside of your native language, you need to do more than just translate the literal meaning… Marshal D. Carper
Blog, Marketing 20 Jan 2020 Marketing Monday: Get Physical At our agency, we often talk about making our marketing "invisible." For a prospect, it's very easy to feel marketed… Marshal D. Carper
Blog, Marketing 13 Jan 2020 Marketing Monday: Translation vs. Localization Are you pushing your brand to serve customers around the world? You should be mindful of how you target other… Marshal D. Carper
Blog, Marketing 06 Jan 2020 Marketing Monday: More ROI from Doing Good Red Bull sponsoring Games Done Quick can teach us a lot about how our brands approach corporate social responsibility in… Marshal D. Carper
Blog, Marketing 23 Dec 2019 Marketing Monday: Part of the Story Your product and your brand exist within a larger community. What are you doing to be a part of that… Marshal D. Carper
Blog, Marketing 09 Dec 2019 Marketing Monday: The Competitor Trap Yes, you should be watching what your competitors do in their marketing, but you should be careful about what conclusions… Marshal D. Carper
