Blog, Marketing, Video Games Marketing with Video Games: Interactive Emotion A gameplay experience can evoke powerful emotions in your audience. For brands, this is an opportunity to not only tell…
Blog, Marketing Marketing Monday: Get Physical At our agency, we often talk about making our marketing "invisible." For a prospect, it's very easy to feel marketed…
Blog, Marketing, Video Games Marketing with Video Games: Louis Vuitton and Video Games Louis Vuitton, the iconic fashion brand, has made big waves in esports, which has created a ton of press and…
Blog, Marketing Marketing Monday: Translation vs. Localization Are you pushing your brand to serve customers around the world? You should be mindful of how you target other…
Blog, Marketing, Video Games Mega Cat Marketing: MAC Cosmetics and Video Game Lipstick Flying in the face of gamer stereotypes, MAC Cosmetics leveraged a clever partnership with a popular game in China to…
Blog, Marketing Marketing Monday: More ROI from Doing Good Red Bull sponsoring Games Done Quick can teach us a lot about how our brands approach corporate social responsibility in…