Marketing Monday: Incentivizing Fan-Created Content

the strongest indicators of brand health and brand effectiveness. If fans love you enough to create content that promotes your products and services, you begin to create the kind of momentum and interest that an ad spend cannot replicate. One of our clients has fans that are so engaged that they got a tattoo of the brand’s logo.

That’s engaged!

To incentive fan-created content, consider the following:

  • Prime the pump with contests and giveaways for fans who create content
  • Provide timely recognition to people who post and share original content related to the brand (via a direct comment and/or a shout out from your platform)
  • Send your most active fans a VIP care package as a thank you
  • Seed a brand-based hashtag and use the above tactics to encourage fans to use it

To learn more, visit

Attribution: Crowd graphic designed by Kjpargeter (

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