Marketing Monday: Lead Generation

Lead generation is a traditional part of digital marketing. If you can convince a prospect to handover his or her contact information, likely in trade for some sort of freebie (or “lead magnet”), you can engage them directly to close the sale. Lead generation is highly competitive, which means you have an opportunity to use it more effectively.

Your lead generation could improve if you:

  • Offer an incentive for the prospect to engage, such as a free download or a coupon code.
  • Offer a better or more fun incentive than your competitors, such as a contest or a game or a well-developed, useful piece of content.
  • Use retargeting ads to increase your conversation rate if a user leaves the page without becoming a lead.

If you have any questions, send me a message.


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