Blog, Marketing, Podcast Marketing Monday: Rethink Your Website Your website is a living part of your business. Don't just set it and forget it! In this video, I… No Comments
Blog, Marketing, Podcast Marketing Monday: Advertising Comes Last Unfortunately, advertising is often lumped into the broader task of marketing. To maximize your growth, however, generating exposure should be… No Comments
Blog, Marketing Marketing Monday: How long should content be? Many people assume that digital content has to be short. That's not always true. In fact, sometimes long form content… No Comments
Blog, Marketing, Podcast Marketing Monday: Beware of Agency Lock-In I routinely talk with business owners that feel stuck with their web designer or marketing agency. They don't like the… No Comments
Blog, Marketing, Podcast Map Your Marketing: Diagnostic Sales Funnel For today's Marketing Monday video I pull back the curtain on the process I work through with my clients. We… No Comments
Blog, Marketing, Podcast Marketing Monday: Total Lifetime Value Knowing how much a customer is likely to spend in your business over the long term gives you a big… No Comments
Blog, Marketing, Podcast Marketing Monday: Projecting Web Traffic How much web traffic do you need to reach your revenue goals? This quick formula can help you to better… No Comments
Blog, Marketing, Podcast Marketing Monday: Cost Per Acquisition I see too many business owners ignoring or under-utilizing the cost per acquisition metric (CPA). Make sure that you're calculating… No Comments
Blog, Marketing, Podcast Marketing Monday: What Everyone Forgets about Loyalty Every business wants their customers to be loyal, but too many businesses forget that loyalty is a two-way street. If… No Comments
Blog, Marketing, Podcast Marketing Monday: Shortcut Audience Growth with Partnerships Growing an audience takes a lot of time and effort. While you shouldn't leave behind your current growth strategies, you… No Comments
