Too often conversations around marketing devolve to discussing specific tactics. Facebook. Email. Landing pages. For these tactics to be effective, they need to be driven by a big picture strategy that takes into account all of the pieces on the board and considers how those pieces can best work together.
In our own work, we often lead these strategy sessions with clients, using our outside perspective on the business to ask challenging questions and to foster critical conversations. You should make strategy sessions a regular part of your business as well, so we dedicated an episode to discussing how these sessions work and how you can get the most out of them.
About the Hosts:
Marshal is a content marketer and founder of Carper Communications. Learn more about him and his work at https://carpercommunications.com
Meesha is a designer and founder of RedTree Web Design. Learn more about her and her work at http://redtreewebdesign.com/
Song rights:
“Final Battle of the Dark Wizards” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
creativecommons.org/licenses/by/3.0/
2 Men Blues by Stefan Kartenberg (c) 2015 Licensed under a Creative Commons Attribution (3.0) license. dig.ccmixter.org/files/JeffSpeed68/51636 Ft: Admiral Bob