Marketing Monday: To Grow, Do Good

When I was studying for my M.S. in journalism many years ago, I came across the idea of corporate social responsibility. The concept of doing good to impact a community while also growing a business struck a chord in me and later became one of the core ideas I discuss with my clients. Today, all brands are building communities, and when that’s the case, it makes sense to stand shoulder to shoulder with your audience to help fix problems that affect everyone.

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