Marketing Monday: Encouraging Engagement

When brands ask me how they can increase engagement, my next question is typically, “What are you doing to show them that engagement is valued and rewarded?” If we model the behaviors we want our audience to adopt, we can sow the seeds for more of that activity in the future. That means showing them what is valued and showing them that the people who perform those behaviors get some sort of reward, whether that’s recognition or something more.

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