Marketing Monday: Cut the Deadweight

February 18, 2019
Posted in Blog, Marketing

Just because some business is coming from one of your marketing channels does not mean that you should continue investing budget there. With our clients, we often see significant spend in poorly performing channels, but clients are hesitant to stop the activity because of the customers they would lose in the short term. Though it may be painful at first, those dollars could perform far better somewhere else. Cut the deadweight and move on.