Marketing Monday: Why Your Brand Needs a Video Game

Video games are one of the most under-utilized marketing tools. With gaming becoming ubiquitous, engaging nearly every demographic segment with a wide variety of accessible platforms (such as consoles and smartphones), many of your customers are likely playing video games in some way. Better yet, your competitors are probably not using video games.

A video game might fit into your marketing mix in one of the following ways:

  • A booth engagement tool to make your expo and event efforts more productive
  • A limited edition offering to the super fan in the form of a physical item (such as a retro cartridge made specifically for your brand)
  • A community engagement tool to make your audience more social and more likely to spread word of mouth about your brand

If you have any questions, send me a message.

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