Marketing Monday: 3 Cold Outreach Tips

B2B prospecting is hard because prospects are overwhelmed by pitches and emails on a daily basis. Here is what we have seen work with our clients to get through the noise and into a meeting:

  • Make a series of touches with the prospect through various channels
  • Start the conversation with a direct mailer that adds value
  • Incorporate geotargeted ads to build passive awareness for your brand

Hope that helps!

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