Marketing Monday: 3 Cold Outreach Tips

March 4, 2019
Posted in Blog, Marketing

B2B prospecting is hard because prospects are overwhelmed by pitches and emails on a daily basis. Here is what we have seen work with our clients to get through the noise and into a meeting:

  • Make a series of touches with the prospect through various channels
  • Start the conversation with a direct mailer that adds value
  • Incorporate geotargeted ads to build passive awareness for your brand

Hope that helps!