If you are marketing outside of your native language, you need to do more than just translate the literal meaning of your message.
You need to reimagine the entire experience of receiving that message.
Design and user experience matter in all languages, and your new audience may have different UX preference than your current audience, especially if their language of choice uses different layout conventions.
Are you limiting your business by staying within your home country?
Many products and services can find audiences internationally, and the obstacles to making that jump get smaller every day.
A gameplay experience can evoke powerful emotions in your audience. For brands, this is an opportunity to not only tell a certain kind of brand story but to make your fans and prospects active characters within that story.
At our agency, we often talk about making our marketing “invisible.” For a prospect, it’s very easy to feel marketed to, so we strive to create marketing that doesn’t feel like marketing. Sometimes, using a physical experience can create a memorable experience that, for at least a moment, is just sincerely engaging in its own right.
Louis Vuitton, the iconic fashion brand, has made big waves in esports, which has created a ton of press and soldout lines of esports products. What can we learn from their success?
Are you pushing your brand to serve customers around the world? You should be mindful of how you target other cultures and other languages if you want your message to truly resonate. Here’s what we’ve learned from our process.
Flying in the face of gamer stereotypes, MAC Cosmetics leveraged a clever partnership with a popular game in China to move a reported 14,000 units of a special edition lipstick. This shows us that there is massive potential in the crossover between video games and marketing and that we should be more open to considering diverse target audiences.
Red Bull sponsoring Games Done Quick can teach us a lot about how our brands approach corporate social responsibility in their marketing efforts. If you have the right strategy, your charitable efforts can do double and triple-duty for the cause and for your marketing.
Your product and your brand exist within a larger community. What are you doing to be a part of that community? What are you doing to help that community tell their story?
Discord is a rapidly expanding platform in the gaming world that combines chat, voice chat, and streaming into one tool. Gamers use Discord to build niche communities around a variety of topics, and they use Discord in place of other chat tools like Skype because of how seamless the community and gaming integrations have become on the platform. Marketers are starting to recognize the value of these communities and are getting creative with how they build their brand presence on Discord.