Blog, Marketing, Video Games 10 Jul 2020 Case Study: Twitch Fundraising with Retro Games A quick case study from a project we got to work on: Based on channel engagement history we predicted a…
Blog, Marketing, Video Games 23 Jan 2020 Marketing with Video Games: Interactive Emotion A gameplay experience can evoke powerful emotions in your audience. For brands, this is an opportunity to not only tell…
Blog, Marketing, Video Games 17 Jan 2020 Marketing with Video Games: Louis Vuitton and Video Games Louis Vuitton, the iconic fashion brand, has made big waves in esports, which has created a ton of press and…
Blog, Marketing, Video Games 10 Jan 2020 Mega Cat Marketing: MAC Cosmetics and Video Game Lipstick Flying in the face of gamer stereotypes, MAC Cosmetics leveraged a clever partnership with a popular game in China to…
Blog, Marketing, Video Games 19 Dec 2019 Mega Cat Marketing: Non-Profits on Discord Discord is a rapidly expanding platform in the gaming world that combines chat, voice chat, and streaming into one tool.…
Blog, Marketing, Video Games 20 Jun 2019 Mega Cat Marketing: Working with Twitch Influencers Welcome to the first edition of Mega Cat Marketing! In this series, I will focus exclusively on how brands can…
Blog, Video Games 06 Jul 2016 Video Games: Beyond the Screen Early in its rise to iconic brand status, Apple nailed a seemingly inconsequential detail: packaging. For a long time, businesses… No Comments
Blog, Video Games 14 Jun 2016 The Educational Power of Video Games I was raised by books, superhero cartoons, and video games. The Legend of Zelda taught me about problem solving. Final… No Comments
Blog, Video Games 09 Mar 2016 Interactivity and the Emotional Experience of Gaming This post contains spoilers for Fallout: New Vegas and the Last of Us. The interactivity of video games sets the… No Comments
