Ryan Barnhart is the Director of Alumni Relations for California University of Pennsylvania. I am an alumnus of Cal U and have had the great fortune to interact with Ryan several times since graduating with my B.A. For Ryan’s part, he is working in one of the most competitive industries in the United States—higher education—and he is tasked with driving top tier engagement without the mega pool of resources often available to much larger universities.
In this podcast, we talk about:
- Triaging your marketing ideas to layer new ideas and initiatives on top of each other over time
- The changing dynamics of multi-generational marketing campaigns
- How businesses can leverage alumni organizations in their own marketing
- What business leaders can learn from what’s working in alumni engagement
To learn more about Ryan, connect with him on LinkedIn.
To learn more about Cal U’s alumni organization, visit their website.