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Agency, the idea that we have a say or a stake in an experience or outcome, is one of the most powerful human emotions yet few brands leverage it. Your brand should buck that trend.

One of our clients has had over 20 fans get their logo as a tattoo. This says a lot about the lengths the brand has gone to engage and nurture community, and there’s a lot your brand can learn from their success.

In this episode of Marketing Monday we take a super basic look at what Twitch is and how elements make it exciting for marketers. This is a top-level view for beginners, so download the full ebook to dive deeper.

Digital marketing is powerful, but we can’t ignore opportunities to support and augment our digital marketing with physical activations. A lot of great content, for example, will come from your brand being places and doing things.

A/B testing is a powerful way to optimize your marketing, but you should be mindful of traffic sources when you look to draw conclusions. You might overlook a key insight into how different audiences engage with your marketing.

The social media renaissance promised more two-way conversations between brands and fans, but many businesses are losing sight of that or have failed to capitalize at all.

Content marketing is incredibly effective, but it’s not cheap. If you follow a few key best practices, however, you can get far more out of every dollar you spend and increase audience engagement as well.

If you hire a marketing agency, one of your first and most crucial challenges will be learning to trust in their expertise. It can be tempting to roll up your sleeves and want to understand every intricacy of their technology or their tactics, but you should instead try to stay at the strategic level. If you get bogged down in wanting to know all of the keyword variations your Google Advertising expert is using, for example, you just wasted a lot of time that would be better invested elsewhere.

Facebook has been pretty straightforward about the latest generation of its feed and reach algorithm: Facebook Groups are getting priority. Given trends in social media toward more hyper-focused community engagement, this makes sense, but it won’t be easy for marketers because your traditional Facebook strategy won’t apply.

Data helps us to cut to the heart of what is really working, getting us past the bias of what we like or don’t like to see what customers really respond to. Unfortunately, sometimes data is softer and fuzzier than we like, and it’s important to be aware of that. For example, had a client of ours looked only at the raw LinkedIn data they got for the videos they shared, they would have missed out on the bigger picture of how their video campaigns affected their reputation.