Marketing Monday: Non-Traditional Media

November 18, 2019
Posted in Blog, Marketing

Traditional media like television, radio, and billboards are not immune to market forces and to innovation. Savvy marketers are finding new ways to layer digital tracking and targeting on top of these mediums to make ads there more effective, more engaging, and more measurable. If your business relies on this kind of advertising, you should be exploring these options as soon as possible because your competitors are likely heading this direction already.