Blog, Marketing, Video Games Brand Engagement through Video Games The internet and the proliferation of smartphone technology has lead to a paradigm shift in how consumers engage with media.… No Comments
Blog, Marketing, Video Games Will your mobile game turn a profit? Make no mistake about it. Mobile games are making a lot of money. Even unlikely players like Kim Kardashian are making… No Comments
Blog, Marketing, Video Games Interactivity and the Return on Brand Experience In the marketing world, branding is a high-value endeavor. These amorphous ideas of brand personality, voice, and values have become… No Comments
