Blog, Marketing, Video Games 19 Feb 2016 Brand Engagement through Video Games The internet and the proliferation of smartphone technology has lead to a paradigm shift in how consumers engage with media.… No Comments
Blog, Marketing, Video Games 06 Dec 2015 Will your mobile game turn a profit? Make no mistake about it. Mobile games are making a lot of money. Even unlikely players like Kim Kardashian are making… No Comments
Blog, Marketing, Video Games 12 Nov 2015 Interactivity and the Return on Brand Experience In the marketing world, branding is a high-value endeavor. These amorphous ideas of brand personality, voice, and values have become… No Comments