Blog, Marketing 18 Nov 2018 Marketing Monday: The Evolution of Community Participation The rise of social media transformed brands from broadcasters into community managers. Brands talk to fans, and fans talk back.…
Blog, Marketing 12 Nov 2018 Marketing Monday: When to Take Marketing Risks Every marketing guru recommends that clients be bold, that they branch out, that they take risks, but nearly every business… No Comments
Blog, Marketing 05 Nov 2018 Marketing Monday: Three Marketing Predictions To remain competitive, your marketing needs to account for trends and changes in how your audiences engage with brands. The… No Comments
Blog, Marketing 29 Oct 2018 Marketing Monday: Does Direct Mail Work? Direct mail is a classic advertising technique that many businesses still utilize, but its effectiveness is controversial. Though it is… No Comments
Blog, Marketing 22 Oct 2018 Marketing Monday: Should you have a mobile app? Though the app craze has quieted somewhat, many brands still ask me if they should add a mobile app to… No Comments
Blog, Marketing 15 Oct 2018 Marketing Monday: Lessons from Google+ The demise of Google+ is no surprise to anyone working in digital content, but the platform still created controversy and… No Comments