marketingmonday

The rise of social media transformed brands from broadcasters into community managers. Brands talk to fans, and fans talk back.…

Every marketing guru recommends that clients be bold, that they branch out, that they take risks, but nearly every business…

To remain competitive, your marketing needs to account for trends and changes in how your audiences engage with brands. The…

Direct mail is a classic advertising technique that many businesses still utilize, but its effectiveness is controversial. Though it is…

Though the app craze has quieted somewhat, many brands still ask me if they should add a mobile app to…

The demise of Google+ is no surprise to anyone working in digital content, but the platform still created controversy and…