Carper Creative Style Guide
For Elementor recreation (branding consistency).
Primary
#4f43ae
#4f43ae
Secondary
#2E2C4F
#2E2C4F
Text
#4A4A68
#4A4A68
Accent
#EDE9FF
#EDE9FF
White
#FFFFFF
#FFFFFF
Typography Guide
| Font Role | Font Family | Size/Weight | Line Height | Letter Spacing | Usage | Example |
|---|---|---|---|---|---|---|
| Primary | Poppins | 64px / 700 | 1.2 | -0.5px | Main page titles (H1) | Heading 1 |
| Secondary | Poppins | 48px / 600 | 1.3 | 0px | Section headings (H2) | Heading 2 |
| Body Text | Open Sans | 18px / 400 | 1.6 | 0px | Paragraphs, lists | Body text |
| Accent | Poppins | 16px / 500 | 1.4 | 0.5px | Labels, captions | Accent text |
Light Mode Color Palette
| Type | Hex Code | Swatch | Usage |
|---|---|---|---|
| Primary | #4f43ae | Buttons, primary accents | |
| Secondary | #2E2C4F | Headings, footer | |
| Text | #4A4A68 | Body text (softer than secondary) | |
| Light Accent | #EDE9FF | Borders, subtle backgrounds | |
| White | #FFFFFF | Backgrounds, button text |