Marketing with Video Games: Wendy’s Tackles Tabletop RPGs

Wendy’s continues its trend of interesting content marketing by releasing a tabletop RPG manual. Filled with artwork, lore, and guide material, this free game gives gamemasters (think DnD) the tools they need to run a Wendy’s themed campaign. Is this 30 years too late, or is this Wendy’s capitalizing on a record-breaking interest in tabletop roleplaying?


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