Marketing Monday: When the Good Go Bad

November 4, 2019
Posted in Blog, Marketing

A common pitfall for businesses and marketers looks like this: You spend a bunch of time and resources to get a piece of marketing to work, it does great for the business, and then no one pays attention to it anymore, assuming that since it’s working today that it will still be working tomorrow. If you aren’t careful, a part of your new business engine can break for all sorts of reasons and the longer it takes you to recognize it, the more damage it does to your bottomline.