Though the app craze has quieted somewhat, many brands still ask me if they should add a mobile app to their marketing strategy. This is a difficult question to answer (even if the answer is usually no) because a mobile app has the potential to be a powerful part of your engagement strategy—if it is executed properly.
If you are considering developing a mobile app for your brand, ask yourself the following questions:
- What use or value does it bring to my users? Does it solve a worthwhile problem?
- What is my plan for promoting the app and getting users to download it?
- Are we committed to updating and supporting the app in the long-term?
If you cannot answer those questions in a positive way, an app may not be a good fit. For help, feel free to send me an email.