Marketing Monday: SEO is Essential/Pointless

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we take a quick look at SEO:

SEO always matters. There is no denying that. But whether or not SEO is going to be the marketing game-changer for your business depends largely on your customer base. Do your research before you sink a lot of money into SEO.

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