Marketing Monday: PAX East 2019 Takeaways

I spent last weekend at one of the largest gaming conventions in the country, for both consumers and for business involved or interested in the gaming industry. Based on talks with consumers as well as market leaders, I have three big takeaways for all brands (not just gaming brands):

  • Facebook is betting big on gaming.
  • Major brands are leveraging gaming for engagement and for social reach.
  • Community is the key to making an event a success.

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