For fun, I spent 20 minutes playing with content from an aquarium in Maui to see if I could take it viral. In 24 hours, on the first try, the content got over 85,000 views and a new stream of questions from people who had never heard of the Maui Ocean Center. This Marketing Monday takes quick look at how well-crafted content sets the stage for your brand to capture interest and the momentum of being shared across the internet.