Marketing Monday: Borrowing Innovation

Most businesses understand that innovation is a natural part of competition. If you can do something your competitors are not doing, you may build a unique advantage. This is just as true in marketing as it is in product development, but how do you consistently innovate? Borrow from industries beyond your own to start. For example, if you like how Jeep ties its brand to community, what can you learn from how they find success that could apply to your own community building?

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