If you want more of your fans to share your brand on Instagram, you need to make marketing choices with Instagram in mind. That means eye-catching packaging. Photo opportunities at events. Memorable spots for photos at your retail locations. And on and on. When you start to view your marketing through an Instagram filter (ha!) you should start to find ways that you can inspire more organic Instagram activity from your fans. Special thanks to Mega Ran, by the way, for posting the cool FF7 video to his Facebook fan page (be on the lookout for his new album!).