Pokemon Go has taken the world by storm, and now that some of the hype is fading, we sit down to talk about what the success of Pokemon Go could mean for the future of marketing and how it could change the way we use mobile devices and augmented reality in our businesses.
In our discussion of Pokemon Go, we explore the power of data–the good and the bad–in marketing and how businesses can use customer data effectively while at the same time staying ethical and trustworthy.
Note: Meesha predicted a partnership between Pokemon Go and McDonald’s as a hypothetical, At the time of this recording, no such relationship was publicly known, but recently McDonald’s Japan announce an official relationship with Pokemon Go.
About the Hosts:
Marshal is a content marketer and founder of Carper Communications. Learn more about him and his work at marsh.al
Meesha is a designer and founder of RedTree Web Design. Learn more about her and her work atredtreewebdesign.com/
“Final Battle of the Dark Wizards” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
2 Men Blues by Stefan Kartenberg (c) 2015 Licensed under a Creative Commons Attribution (3.0) license. dig.ccmixter.org/files/JeffSpeed68/51636 Ft: Admiral Bob