Challenge
Establish Zen Studios as a new voice in RPG development when, historically, the team was known for pinball.
Execution
We debuted a mini-docuseries on RPG development, connecting new Zen Studios games with classic games and their groundbreaking design ideas. At the same time, we converted game assets to usable DnD materials and developed blog content around the Zen Studios RPG design philosophy. These efforts led to several GOG placements, a feature in GamesIndustry.biz, and an anchor promotion with DriveThruRPG.
