Challenge
Build a pipeline of repeatable fundraising events on the popular gaming platform Twitch to feed children in need.
Execution
Working closely with our network of streamers, game developers, game publishers, and gaming brands, we built four events in 2020, each designed to test traction for the No Kid Hungry mission in key gaming communities, with the end goal of generating enough data and insights to build a full Twitch fundraising plan for 2021. The result? We shattered our initial fundraising goals, generating nearly $160,000 for the charity in 2020.
