Case Study: Bringing a NYT Bestselling Book to China

Our translation team formed a multi-person project team of translators, designers, and proofreaders to adapt more than 1000 pages and over 100 graphics and diagrams from English to Traditional Chinese. Working closely with the OPTAVIA team to match the unique voice of the books while also capturing key cultural ideas and nuances, we turned around both books under rush conditions to support a major rollout event in Asia.