Every click is a point of friction for your prospect. If you reduce the complexity of your buying process, even if that means eliminating one extra click, your conversion rates will improve.
Marketing Monday: Marketing Through Experiments
Good marketing is not just about getting results today. It’s about laying the groundwork for results tomorrow, and that means using your marketing to gain new insights about your customers, your platforms, and your industry.
Marketing Monday: Marketing Potholes
A small problem in your marketing will get worse over time (becoming a big problem), but here’s the real trap: Fixing that problem means getting back to where you were before you can make real progress again.
Case Study: Twitch Fundraising with Retro Games
A quick case study from a project we got to work on: Based on channel engagement history we predicted a fundraising return of $15,000 from this Twitch event. We ended over $19,000. This is another great example of the power of Twitch and how going above and beyond to engage your target audience can lead to big results.
Marketing Monday: Localization for Meaningful Connections
Authentic connections with customers matter for every audience around the world. If you take the time to adapt your marketing to the culture of your audience, you will have a bigger impact and better results.
Marketing Monday: UX for International Audiences
If you are marketing outside of your native language, you need to do more than just translate the literal meaning of your message.
You need to reimagine the entire experience of receiving that message.
Design and user experience matter in all languages, and your new audience may have different UX preference than your current audience, especially if their language of choice uses different layout conventions.
Marketing Monday: The International Opportunity
Are you limiting your business by staying within your home country?
Many products and services can find audiences internationally, and the obstacles to making that jump get smaller every day.
Marketing with Video Games: Interactive Emotion
A gameplay experience can evoke powerful emotions in your audience. For brands, this is an opportunity to not only tell a certain kind of brand story but to make your fans and prospects active characters within that story.
Marketing Monday: Get Physical
At our agency, we often talk about making our marketing “invisible.” For a prospect, it’s very easy to feel marketed to, so we strive to create marketing that doesn’t feel like marketing. Sometimes, using a physical experience can create a memorable experience that, for at least a moment, is just sincerely engaging in its own right.
Marketing with Video Games: Louis Vuitton and Video Games
Louis Vuitton, the iconic fashion brand, has made big waves in esports, which has created a ton of press and soldout lines of esports products. What can we learn from their success?