Marketing Monday: Rounding Out Your Sales Funnel

Look beyond conversions when you build and evaluate your sales funnel. Your sales funnel should still consider lead generation, lead nurturing, and conversion, but you should not neglect the social cloud or the retention loop.

In this video:
Unmarketing and Unselling by Scott Stratten (and Allison Kramer)
The Value of Keeping the Right Customers from the Harvard Business Review

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